Specializing in custom WordPress plugin development, technical operations, marketing technology integrations, and automated workflow pipelines. Bridging backend engineering with digital infrastructure and process execution.
@norbertferia
Structured technical capabilities across engineering, martech, automation, devops, and operations.
Robust PHP backend engineering, custom WordPress architecture, and headless static builds.
Precision tracking, server-side attribution, and privacy-compliant data layer engineering.
Self-hosted n8n pipelines, webhook handlers, and automated cross-platform sync.
CLI-first server administration, automated backups, and Cloudflare CDN optimization.
Agile delivery, sprint planning, and system administration for growing technical teams.
Visual representation of an end-to-end automated pipeline routing incoming webhooks from WordPress forms to custom validation, CRM enrichment, database sync, and real-time Slack/Discord alerts.
Lightweight metabox and custom meta fields engine built to eliminate heavy, UI-bloated field plugins. Version 2.0 introduces rapid programmatic registration.
Seamless registration and administration of dynamic custom post types and taxonomies directly from code with zero dashboard bloat.
Secure site-wide code injection utility to safely insert tracking scripts (GTM, GA4, Meta Pixel) without altering theme files.
Server-level MySQL/MariaDB backup script with automated timestamping and compression.
./dump.sh -u [db_user] -p [db_pass] -d [db_name] -o /backups/Production-grade Bash utility for rapid web root archive backup & zero-downtime restoration.
./restore.sh -a /backups/site_backup.tar.gz -t /var/www/html/One-command shell script provisioning a complete WordPress instance locally or on GCP.
chmod +x wp-cli-installer.sh && ./wp-cli-installer.shAccessible Bootstrap 5 breadcrumb shortcode helper [the_breadcrumbs] generated from WP post hierarchy.
<?php if (function_exists('the_breadcrumbs')) the_breadcrumbs(); ?>Real-world technical solutions delivering zero-downtime execution and deterministic recovery.
Standard GUI backup plugins fail during large restores due to PHP execution timeouts.
Engineered headless server-level backup pipeline using Bash (`dump.sh`), WP-CLI, and GCP storage offsite sync.
100% deterministic disaster recovery with RTO under 10 minutes.
Manual updates across client portfolios increase operational overhead and breaking change risks.
Scheduled WP-CLI cron jobs, visual regression testing, and pre-update database snapshots.
Standardized security patches with zero unexpected downtime.
Manual WordPress setup causes environment drift and 30+ minutes wasted per site.
Modular shell script `wp-cli-installer.sh` automating DB creation, core install, and plugin binding.
Reduced setup time from 30+ minutes to under 15 seconds.
Client tracking scripts bloat sites and get blocked by browser ad-blockers.
GTM JavaScript Data Layer + server-side Meta CAPI and Microsoft Clarity integration.
Improved ad match quality without any frontend performance loss.
Need a custom WordPress plugin, an n8n workflow pipeline, a server backup audit, or server-side MarTech tracking setup? Send a direct request using the secured Web3Forms pipeline below.