NORBERT FERIA
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Engineering Custom Plugins & Automated Data Pipelines.

Specializing in custom plugin development, technical operations, marketing technology integrations, and automated workflow pipelines. Bridging backend engineering with digital infrastructure and process execution.

WordPress Backendn8n AutomationGTM & Meta CAPIWP-CLI & ShellTechnical Ops
INITIATE PROJECTGITHUB REPOSITORIES
Norbert Feria Avatar

Norbert Feria

@norbertferia

PHP | GCP, AWS, DO | n8n | Astro, JS
CORE FOCUS:Custom Backend & Automation
TELEMETRY:Live KPI Dashboards
METHODOLOGY:FSSP Scope & Async Delivery
ARCHITECTURE:Webhooks & API Pipelines
AVAILABILITY: OPEN FOR PM ENGAGEMENTS, TECHNICAL OPS, CUSTOM DEVELOPMENT & PIPELINE INTEGRATIONS
Initiate Discovery →
01 // CORE COMPETENCIES

Core Competencies & Capabilities

Structured technical capabilities across backend engineering, martech, automation pipelines, devops, and technical operations.

01SPECIFIED MODULE

Engineering & Infrastructure

Robust PHP backend engineering, custom WordPress architecture, and headless static builds.

  • › WordPress Core & Custom Plugins
  • › Custom Post Types & Meta Engines
  • › REST API Extensions
  • › MySQL Optimization
PHPJavaScriptAstroBashSQLHTML5/CSS3
02SPECIFIED MODULE

Marketing Tech (MarTech) & Analytics

Precision tracking, server-side attribution, and privacy-compliant data layer engineering.

  • › Data Layer Event Schemas
  • › Server-Side Meta CAPI
  • › Conversion Match Optimization
  • › Form-to-CRM Routing
GTMGA4Meta CAPILinkedIn InsightGoogle AdsHubSpot
03SPECIFIED MODULE

Workflow Automation & Systems

Self-hosted n8n pipelines, webhook handlers, and automated cross-platform sync.

  • › Lead Enrichment Pipelines
  • › Automated Cron Alerts
  • › Form Webhook Handlers
  • › Zero-Code to Code Bridge
n8nWebhooksREST APIDatabase Sync
04SPECIFIED MODULE

DevOps & Cloud Hosting

CLI-first server administration, automated backups, and Cloudflare CDN optimization.

  • › Offsite Disaster Recovery
  • › Server Caching Rules
  • › Disaster Recovery RTO < 10m
  • › Automated Provisioning
WP-CLIBashGCPCloudflareGit
05SPECIFIED MODULE

Technical Operations & PM

Agile delivery, sprint planning, and system administration for growing technical teams.

  • › Sprint Board Architecture
  • › Technical Documentation
  • › Domain & DNS Migration
  • › Client Onboarding Workflows
AsanaClickUpTrelloSlackTechnical VA
02 // OPERATIONS TELEMETRY & REPORTING

Custom Telemetry & KPI Analytics Dashboards

I analyze your core business KPIs to engineer custom reporting tools and live monitoring dashboards. Get real-time visibility tailored to your infrastructure, as shown in the live preview below.

SYSTEM_TELEMETRY // LIVE_FEED
REGION: GLOBAL_EDGEAUTO_CYCLE: ACTIVESTATUS: HEALTHY
Core Web Vitals Performance (Last 24 Hours)LCP: 0.6s | FID: 12ms | CLS: 0.00
00:0006:0012:0018:0023:59
Service Health & Webhooks
WordPress REST API100% Uptime
n8n Pipeline Dispatch99.98% Success
MySQL Database Query< 4ms Avg
ALERT SYSTEM: ENABLEDSLACK: CONNECTED
03 // PROJECT METHODOLOGY

Engineering Delivery & Project Management

I facilitate end-to-end project execution through structured FSSP planning, async-first engineering pipelines, and rigorous post-deployment QA.

[01] SPECIFICATION & ALIGNMENT

FSSP-Driven Scope Planning

  • • Facilitate Feature Spec, Scope & Planning (FSSP) docs
  • • Define acceptance criteria to get everyone on the same page
  • • Map technical dependencies & boundaries before coding
PHASE: DISCOVERY & SPEC
[02] ASYNC ENGINEERING

CI/CD & Staging Edge

  • • Facilitate deployment pipelines and preview builds
  • • Enforce automated security checks, and code reviews
  • • Asynchronous updates and status tracking to eliminate unnecessary meetings
PHASE: BUILD & INTEGRATION
[03] QA & OPERATIONS

Post-Deployment Sign-Off

  • • Facilitate post-deployment QA against FSSP criteria
  • • Enforce < 10 min Recovery Time Objective (RTO)
  • • Final stakeholder sign-off & live telemetry monitoring
PHASE: LAUNCH & MAINTENANCE
04 // INTEGRATION ARCHITECTURE

Custom Webhook & API Pipeline Engineering

I design and build automated integration pipelines that connect web platforms with CRMs, payment gateways, and external APIs. Explore sample payload transformations and execution logs using the simulator below.

01 // TRIGGER
WP Webhook
Active
02 // PROCESS
Sanitize & CAPI
Verified
03 // DESTINATION
HubSpot / Meta
Synced
04 // NOTIFICATION
Slack Ops Alert
Dispatched
TRANSFORMED_PAYLOAD.JSONHTTP 200 OK
EXECUTION LOGS
LATENCY: 38msRELIABILITY: 99.9%
05 // DEVELOPER REPOSITORIES
Custom WordPress Plugins & Shell Gists
VIEW ALL GISTS & REPOS →
Production-Ready WordPress Plugins
v2.0.0WP >= 5.8 | PHP >= 7.4
Custom Meta Fields Engine
Lightweight metabox and custom meta fields engine built to eliminate heavy, UI-bloated field plugins. Version 2.0 introduces rapid programmatic registration.
  • ✓Standardized API for text, select & repeater fields
  • ✓Minimal database overhead
  • ✓Native WP REST API exposure
Inspect Repository →
v1.1.0WP >= 5.6 | PHP >= 7.4
Custom Post Types Manager
Seamless registration and administration of dynamic custom post types and taxonomies directly from code with zero dashboard bloat.
  • ✓Automated menu ordering & dashicons
  • ✓Custom rewrite rules & archive support
  • ✓Clean uninstall hooks
Inspect Repository →
v1.0.2WP >= 5.0 | PHP >= 7.2
Custom Insert Script
Secure site-wide code injection utility to safely insert tracking scripts (GTM, GA4, Meta Pixel) without altering theme files.
  • ✓Header, Body & Footer hook insertion
  • ✓Role-based sanitized handling
  • ✓Zero frontend render delay
Inspect Repository →
Bash Shell Scripts & Utility Gists
dump.shBash / Shell
Server-level MySQL/MariaDB backup script with automated timestamping and compression.
./dump.sh -u [db_user] -p [db_pass] -d [db_name] -o /backups/
View Raw Gist →
restore.shBash / Shell
Production-grade Bash utility for rapid web root archive backup & zero-downtime restoration.
./restore.sh -a /backups/site_backup.tar.gz -t /var/www/html/
View Raw Gist →
wp-cli-installer.shWP-CLI / DevOps
One-command shell script provisioning a complete WordPress instance locally or on GCP.
chmod +x wp-cli-installer.sh && ./wp-cli-installer.sh
View Raw Gist →
bootstrap5-breadcrumbs.phpPHP / WordPress
Accessible Bootstrap 5 breadcrumb shortcode helper [the_breadcrumbs] generated from WP post hierarchy.
<?php if (function_exists('the_breadcrumbs')) the_breadcrumbs(); ?>
View Raw Gist →
06 // PROVEN ARCHITECTURE
Engineering & Systems Case Studies
Real-world implementations demonstrating system architecture, performance optimizations, and business results.
WP & DATA ARCHITECTURESYSTEM ACTIVE
Automated Order Sync & Webhook Pipeline for E-commerce
CHALLENGE / PROBLEM
High cart abandonment due to slow API processing and failed webhook drops during peak traffic.
TECHNICAL SOLUTION
Engineered an async n8n webhook routing system with automatic retry queues and CAPI data transformation.
BUSINESS IMPACT:99.9% Delivery Rate & 40% Faster Processing
MARTECH & ATTRIBUTIONSYSTEM ACTIVE
Server-Side Meta CAPI & GA4 Data Layer Integration
CHALLENGE / PROBLEM
Inaccurate conversion tracking caused by browser ad-blockers and iOS privacy restrictions.
TECHNICAL SOLUTION
Deployed a custom PHP Data Layer and cloud-based GTM Server-Side container for first-party attribution.
BUSINESS IMPACT:+28% Tracked Conversion Match Score
CORE WEB VITALSSYSTEM ACTIVE
Headless & Caching Engine Optimization for High-Traffic WP
CHALLENGE / PROBLEM
Bloated page load times (> 4.5s) degrading SEO rankings and user retention on heavy database queries.
TECHNICAL SOLUTION
Implemented Cloudflare edge caching, database query indexing, and custom lightweight WP components.
BUSINESS IMPACT:99/100 Mobile Speed & LCP reduced to 0.6s
DEVOPS & RECOVERYSYSTEM ACTIVE
Zero-Downtime Migration & Offsite Disaster Recovery Pipeline
CHALLENGE / PROBLEM
Fragile hosting setup without structured backup routines or disaster recovery protocols.
TECHNICAL SOLUTION
Architected automated CLI DB dumps, offsite S3 sync, and a Cloudflare failover routing setup.
BUSINESS IMPACT:< 10 min RTO Target Achieved
07 // INITIATE CONTACT
Let's Build & Automate Your Technical Pipeline
Need a custom WordPress plugin, an n8n workflow pipeline, a server backup audit, or server-side MarTech tracking setup? Send a direct request using the secured Web3Forms pipeline below.
GitHub Profile•Public Gists