Specializing in custom plugin development, technical operations, marketing technology integrations, and automated workflow pipelines. Bridging backend engineering with digital infrastructure and process execution.
@norbertferia
Structured technical capabilities across backend engineering, martech, automation pipelines, devops, and technical operations.
Robust PHP backend engineering, custom WordPress architecture, and headless static builds.
Precision tracking, server-side attribution, and privacy-compliant data layer engineering.
Self-hosted n8n pipelines, webhook handlers, and automated cross-platform sync.
CLI-first server administration, automated backups, and Cloudflare CDN optimization.
Agile delivery, sprint planning, and system administration for growing technical teams.
I analyze your core business KPIs to engineer custom reporting tools and live monitoring dashboards. Get real-time visibility tailored to your infrastructure, as shown in the live preview below.
I facilitate end-to-end project execution through structured FSSP planning, async-first engineering pipelines, and rigorous post-deployment QA.
I design and build automated integration pipelines that connect web platforms with CRMs, payment gateways, and external APIs. Explore sample payload transformations and execution logs using the simulator below.
Lightweight metabox and custom meta fields engine built to eliminate heavy, UI-bloated field plugins. Version 2.0 introduces rapid programmatic registration.
Seamless registration and administration of dynamic custom post types and taxonomies directly from code with zero dashboard bloat.
Secure site-wide code injection utility to safely insert tracking scripts (GTM, GA4, Meta Pixel) without altering theme files.
Server-level MySQL/MariaDB backup script with automated timestamping and compression.
./dump.sh -u [db_user] -p [db_pass] -d [db_name] -o /backups/Production-grade Bash utility for rapid web root archive backup & zero-downtime restoration.
./restore.sh -a /backups/site_backup.tar.gz -t /var/www/html/One-command shell script provisioning a complete WordPress instance locally or on GCP.
chmod +x wp-cli-installer.sh && ./wp-cli-installer.shAccessible Bootstrap 5 breadcrumb shortcode helper [the_breadcrumbs] generated from WP post hierarchy.
<?php if (function_exists('the_breadcrumbs')) the_breadcrumbs(); ?>Real-world implementations demonstrating system architecture, performance optimizations, and business results.
High cart abandonment due to slow API processing and failed webhook drops during peak traffic.
Engineered an async n8n webhook routing system with automatic retry queues and CAPI data transformation.
Inaccurate conversion tracking caused by browser ad-blockers and iOS privacy restrictions.
Deployed a custom PHP Data Layer and cloud-based GTM Server-Side container for first-party attribution.
Bloated page load times (> 4.5s) degrading SEO rankings and user retention on heavy database queries.
Implemented Cloudflare edge caching, database query indexing, and custom lightweight WP components.
Fragile hosting setup without structured backup routines or disaster recovery protocols.
Architected automated CLI DB dumps, offsite S3 sync, and a Cloudflare failover routing setup.
Need a custom WordPress plugin, an n8n workflow pipeline, a server backup audit, or server-side MarTech tracking setup? Send a direct request using the secured Web3Forms pipeline below.